Sports drinks and energy drinks in the world
according to the classification standard of soft drinks in China gb10789-89, soft drinks are divided into ten categories, one of which is special-purpose drinks (products): products that can meet the nutritional needs of some special people by adjusting the composition and content proportion of natural nutrients in beverages. The sports drinks and energy drinks mentioned below are such drinks
the total output of global soft drinks can be seen. 1. The use of sports drinks in the same industry has exceeded 300billion liters, and sports drinks have become one of the fastest-growing soft drinks. According to statistics, sports drinks increased by 16% from the beginning of 1999 to the end of 2001, and only bottled water and energy drinks are expected to exceed this speed
whether aerated, non aerated or powdered sports drinks have been widely accepted, and more than 4/5 of the total consumption is concentrated in Asia and Northern America (the output accounts for half each). However, the fastest growing regions (1999-2001) are central and southern America and Western Europe. In absolute terms, Africa, Australia, Eastern Europe and the Middle East account for less than 5% of the total output
the distribution of the global sports beverage market is 48% in the United States, 24% in Japan, 14% in China, 3% in Mexico, 3% in South Korea, 2% in Germany, 2% in Taiwan and 1% in Thailand. It must be a long-distance race without an end based on firm confidence. 2%, 1% in Canada and 1% in Italy
the United States plays a more important role than other countries, and sports drinks continue to develop. Japan's output is about half that of the United States. Non inflatable sports drinks can meet the needs of consumers for health drinks. At the same time, the popularity of fierce competitive sports and personalized sports provides strong support for sports drinks. In China, the 2008 Beijing Olympic Games may stimulate the expansion of the sports beverage market
in South Korea, influenced by the 1988 Seoul Olympic Games, sports drinks maintained a good momentum of development until 1994, especially among young men and high school students. Later, the market shrank, mainly because of the fierce competition among various drinks and the lack of new products; In Thailand, sports competitions and increasingly popular outdoor sports have changed people's lifestyle and promoted the consumption of sports drinks. In central and southern America, the consumption of sports drinks is mainly in Mexico. Sports drinks, which appeared in the late 1980s, have become the fastest-growing drinks in this century, with an increase of 70% from 1999 to 2001. New brands show a strong growth momentum
the working principle of sports is that the high-pressure oil pump supplies oil to the working cylinder. Drinks started in small quantities in Brazil, but developed rapidly. From less than 5million liters in 1993 to today's output, even though it was at a low stage compared with the peak period in 1998, it still increased by more than 10 times. Such drinks have become fashionable drinks, especially in cities, and are drunk by relatively rich people who often go to gyms and stadiums. As soon as sports drinks were listed in Venezuela in 1990, the sales volume increased rapidly, but now it has fallen back to the level of Brazil. Neighboring Colombia imported sports drinks in 1994, and the sales volume rose sharply, and then gradually fell back. In August, 2000, the country was selected by Coca Cola company. As the first South American city, Germany sports drink also had a changeable history, but it made a comeback after 1999. From 1999 to 2001, the output of sports drinks in Italy increased by 20%
per capita consumption
from the perspective of annual per capita consumption, there is a great difference. The annual per capita consumption of sports drinks in Japan ranks first, 10 times that of the world (only more than 1 liter), and more than the total annual per capita consumption of North American countries. Taiwan's annual per capita consumption is 5 liters. Singapore's sports drink market benefits from a healthy lifestyle, with annual per capita consumption ranking fourth. The consumption of the South Pacific islands cannot be ignored
throughout Europe, only Finland ranks in the top 10 in terms of annual per capita consumption of sports drinks. The growing consumption reflects consumers' interest in the nutrition of sports drinks. At first, the selling point of the product was to quickly recover physical strength. Now, the selling point is to quickly quench thirst. It expands the selling points of beverages and makes sports drinks more attractive
per capita consumption of sports drinks in major countries in 2001
10 liters/person or more 1. Japan.
2. The United States
5 liters/person or more 3. Taiwan
3 liters/person or more 4. Singapore.
5. New Zealand.
6. South Korea.
2 liters/person or more 8. Finland.
10. Canada <.
market provides a great market for sports drinks In terms of development space, PepsiCo's Gatorade and Coca Cola's powerade brands will make some achievements in the market, and the output is expected to reach 10billion liters in 10 years
overview of the global energy beverage market
according to statistics, the world output in 2001 was less than 2billion liters, with a per capita output of only 0.3 liters. It is one of the fastest-growing soft drinks. The global output increased by 20% from 1999 to 2001. Among all kinds of beverages, only bottled water can exceed this speed. Among them, energy drinks in central and North America increased by 240%, central and southern America increased by 105%, Australia increased by 70%, and the Middle East and Africa increased by 55%, Eastern Europe increased by 50% and Asia by 8%
in Canada, the per capita consumption is very small, mainly because ingredients such as taurine and guarana vine (used for making beverages, with high caffeine content) are not allowed to be used in the country, and caffeine is only allowed to be used in cola drinks, but unofficial trade in such drinks is allowed with the neighboring United States. In the United States, the advertising of this kind of new beverage products is overwhelming and has been greatly developed, but the sales are limited to large bars and discotheques
in central and southern America, Brazil accounts for 70% of the region's output. In 1998, energy drinks became popular among young people as soon as they appeared in Brazil, and 45% of the total was consumed in nightclubs and discotheques. In addition to Brazil, the other two markets are Mexico and Argentina
the energy beverage market in Australia has experienced rapid development in recent years. The energy beverage represented by V (imported from New Zealand) brand increased twice from 1999 to 2000, and the per capita reached nearly 1 liter. Compared with the global level, it has reached a fairly high level, but it is still less than the level of its neighbor, New Zealand, which is 1/3
the energy drinks of the five Western European countries account for 80% - 90% of the total energy drinks in Western Europe. They are: Britain accounts for 50% of the market, Germany accounts for about 16%, Ireland accounts for about 10%, Austria 8% and Spain 6%. The top three together with China, Indonesia, Japan, Taiwan, South Korea, Thailand and the United States constitute the top ten global energy beverage markets. In terms of output, Britain has an absolute advantage and shows a strong momentum of development; In terms of per capita consumption, Ireland ranks first in Western Europe at the level of 1 liter per capita
Poland leads the market of energy drinks in Eastern Europe. As soon as "Red Bull" energy drinks appeared in 1995, it quickly established its leading position. Hungary and the Czech Republic ranked second and third behind Poland in the production of energy drinks
the growth of energy drinks in the Middle East and northern Africa is similar to that in Europe, with the level of about 5million liters. The main consumer country is Saudi Arabia
the output of Asian market led by Thailand is also large, but the development speed is slow in recent years, which also reflects the growing maturity of this market. In Thailand, energy drinks are developing at a high speed, and are forming a trend of penetration into soft drinks. Energy drinks have a strong purchasing power among manual workers. However, the market also has competition from ready to drink coffee and is constrained by the FDA's maximum limit of caffeine in energy drinks, resulting in a decline in demand, but the per capita consumption is still more than 10 liters, much higher than that in Japan; Japan is the second largest consumer. In Japan, inflatable energy drinks are impacted by non inflatable sports drinks and tea products; Energy drinks are not yet a necessity of people's daily life. China ranks third in energy drinks. Although a great country with a population of 1.3 billion, the per capita consumption is very small, and the main brand in the market is "Red Bull". Indonesia, Taiwan and South Korea produce less, but the per capita level is higher than that of China. In recent years, with the formation of new consumer groups - from fashionable urban people who often go to nightclubs to tired manual workers who work in the fields, Indonesia's energy drinks have shown a great increase. Demand in Taiwan and South Korea is stable, but both have experienced a decline in sales in recent years
at the current speed, the global output of energy drinks will reach 2.4 billion liters by 2004. Asia will maintain its major consumption position, but its proportion will decline. In 1999, the output of energy drinks accounted for 80% of the world; It fell to 2/3 by 2001. At present, Europe is the main competitor of Asia. In the past two years, the demand in the region has increased by 165million liters. However, there is also a huge market demand in other parts of the world: Central and southern America, with a population of more than 500million, accounts for only 1% of the output. Jiang Pingping, a professor at the school of chemistry and materials engineering at Nanjing University, told the China chemical industry news that the 400million people in Eastern Europe support a small market, which shows that energy drinks will have a new situation in the near future
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